Internet and online resources have made a significant influence on all walks of human life.
The advent of social media has given a new shape to the communication and interaction …

The intent of the research paper is to find out the m customer to purchase the car. The
facilities, self est affecting customer preference for light motor vehicle esteem, performance …

The Indian passenger-car industry has been on the continuous growth trajectory in the
recent past aided by different contributing factors of national development namely robust …

This study was carried out to assess the buyers' source of information towards before
purchasing a budget segment car. The study area is confined to Malwa region of Madhya …

As an introductory part of the research, this chapter includes the introduction, background of
the study, statement of the problem, need for the study, the scope of the study, objectives of …

Four wheeler industries in India face stiff competition. In order to survive in the competitive
scenario manufacturers have understood the features considered by the customers before …

The automobile sector is a key performer in the global and Indian economy. The automotive
industry in India is one of the largest in the world and one of the fast growing globally. The …

The concept of brand equity first appeared in 1988 and since then, literature of customer
based brand equity in general as well as in relation to automobile brands has been …

Udaipur city, over the years has become quite a fertile ground as a four wheeler market;
more so, after it set foot on becoming a smart city. Cleaner, wider roads, growing …