The escalating obesity crisis has resulted in a wide range of efforts to develop more effective
prevention approaches. This review article explores the potential for the concept of food …

Technology has irreversibly changed the way that firms identify who is more likely to buy,
what they are more likely to buy, when they are more likely to buy, why they are likely to buy …

In a sample of 1202 Belgians, the determining factors of the usage intention of an electric car
and the differences between early and late usage intention segments are investigated. The …

Evidence of the universal value of humor appears in its widespread use as a communication
device. Despite frequent appearances in advertising, within and across national contexts …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Researchers, marketers, and consumers often believe that amplifying emotional content is
impactful for the spread of information and purchasing decisions. However, there is little …

This study investigates the moderating impact of crisis involvement and message framing on
the effect of crisis response strategies on post-crisis attitude toward an organization. In the …

Scholars have devoted much attention to explaining consumers' green consumption
behavior as its importance continues to grow. In this study, we propose a new theoretical …

The aim of this study is to fill the existing gaps in the marketing literature, by providing a
comprehensive comparison of rational versus emotional appeals based on high and low …

Purpose The purpose of this paper is threefold: first, to examine the effects of different touch
points on customer experience, second, effects of customer experience on loyalty intentions …