Social commerce (SC) is an upcoming trend that has changed the online shopping
experience by allowing e‐retailers to develop long‐term relationships with customers and …

E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …

Online retailers are eager to find the answers to the following questions: How relevant is
SNS usage to consumer shopping decisions? Is the information shared on SNS likely to …

The literature on consumer behavior in Social commerce (SC) shows inconsistencies in the
research findings that might impede their generalizability. Through a meta-analytic study, we …

Consumer behavior in the food industry has undergone significant changes in recent years,
largely driven by growing consumer awareness of environmental, technological, religious …

As the world of commerce evolves rapidly with the digital transformation, understanding the
dynamics of social commerce (s-commerce) becomes increasingly critical. This study delves …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

The senior market signifies an enormous, rapidly expanding segment, and this research
aimed to investigate this segment by proposing a theoretical model incorporating the …

Purpose The success of social commerce depends on the actual transactions of consumers,
which will be prevented in the presence of high uncertainty. However, attention paid to the …