Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides
students with an international and systematic approach to hospitality and travel marketing …

Social Media is one of the digital marketing media that is widely used today and the
presence of the brand ambassador phenomenon is one of the determinants of consumer …

This research analyzes the impact of a regional brand ambassador and social media
advertising on the brand trust and brand loyalty of Lazada, an online marketplace in …

In recent years, food blogging has become a popular medium for sharing thoughts, feelings,
opinions, and ideas. However, its impact on the beverage industry has not been widely …

Digitalization has transformed individuals' behaviour in receiving information. The changes
has encourage marketer to shift their marketing strategy, from offline to online. With the …

This research aims to analyze the tourist experience of Yogyakarta gastronomic tourism,
especially in Gudeg Yu Djum. This review adopts a quantitative descriptive method and …

Purpose of the study: Uploading food photos on social media has become a phenomenon
among tourists during culinary tours. This phenomenon is increasingly developing into a …

Aims: This study aims to analyse the consumption behaviour of millennial tourists in
gastronomic tours starting from the stages before, during, and after gastronomic tours …

The purpose of this study is to test the Influence of Product Quality, Product Design and
Celebrity Endorsement on the Purchase Decision of the Honda Vario Matic motorcycle in …

Based on e-commerce live broadcast data, this paper, with the support of big data
technology, aims to explore the impact of Internet celebrities on consumers' impulse …