The development of information and communication technology has been so rapid since the
emergence of the internet, especially social media. The use of social media has developed …

This study examines the effect of social media richness on business performance, mediated
by brand equity. The study utilizes a quantitative methodology with a sample of 232 food and …

Based on short video information, this study extracted two explanatory variables, popularity
and publicity, to empirically forecast weekly tourism demand for a destination (Macao) and a …

Purpose: Unprecedented communication features of social media noticeably reinforce the
active role of consumers in the value co-creation (VCC) of offline and online brands …

Instagram is a highly favoured platform for visual businesses, particularly fashion apparel
industry. There are increasing number of fashion apparel businesses that are growing …

The aims of this paper is to measure the relationship between service quality, brand image,
trust and price towards customer satisfaction. The study focused on the customer …

Digital Transformation has not been foreign to people in emerging economic growth,
especially SME entrepreneurs in developing countries such as Malaysia. Digital …

In today's content-saturated social media landscape brands are challenged to shift away
from traditional advertising methods to captivate consumers' attention. Content marketing …

Online consultation or better known as Telemedicine is a technological breakthrough that
centered on medical subject, this activity used the internet as their communication media …

The digital transformation of educational institutions at all levels has enabled the
incorporation of a new teaching–learning ecosystem known as online learning. With the …