We develop and describe a framework for research in digital marketing that highlights the
touchpoints in the marketing process as well as in the marketing strategy process where …

People spend considerable time on digital media, and are thus often exposed to
expressions of emotion by other people. This exposure can lead their own emotion …

The growth of the Internet has led to massive availability of online consumer reviews. So far,
papers studying online reviews have mainly analysed how non-textual features, such as …

ABSTRACT A firm's ability to manage risk and resilience in supply chains has turned out to
be an invaluable capability during the COVID-19 pandemic. Fast responsiveness, quick …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

Online consumer reviews have been studied for various research problems in hospitality
and tourism. However, existing studies using review data tend to rely on a single data …

Consumer-generated content has provided an important new information medium for
tourists, throughout the purchasing lifecycle, transforming the way that visitors evaluate …

There is an increasing interest in the rapid rise of the sharing economy, from both
academicians and practitioners. Recent research has focused primarily on the relationship …

We explore a special case of electronic word of mouth that of employees' online reviews to
study the determinants of job satisfaction and employee turnover. We perform our analysis …

This paper analyses the impact of good vs. bad ratings during the first stage of the decision-
making process when booking a hotel. This study tested the interaction between numerical …