This review assembles two highly referenced streams of research in organization and
management studies over the past decade: institutional logics and categories. We present …

This paper reviews several streams of research on market category formation. Most past
research has largely focused on established category systems and the antecedents and …

Research summary: In this article, we review, integrate, and extend the literature on markets,
competition, and categories as it applies to strategic management theory. Developments in …

Research Summary New entrants often face uncertainty regarding how to optimally position
themselves within product markets. We suggest that new entrants can use two important …

In the previous chapter, we have proposed that fluency increases with typicality and
decreases with conceptual ambiguity (postulate 11.2). When the object has been …

To investigate how participants shape a field's social and symbolic boundaries over time, I
conducted an in-depth longitudinal study of five core and peripheral communities in the …

The evolution of technology is a central theme for management theory due to the
transformative effect of technological change on societies, markets, industries …

Regulatory categorization can be a matter of life and death to firms, as it sets legal limitations
on the production and sales of their product. In this paper we set out to uncover this critical …

To gain attention and build support for new categories, market entrepreneurs often define a
new category through its contrast with related, established offerings. Existing research has …

The rise of the 'digital age'presents unique challenges for firms entering new markets and
deciding 'where'to compete–a pivotal topic in corporate strategy. Particularly, it is not clear …