Three decades of customer value research: paradigmatic roots and future research avenues
The last three decades have witnessed a resurgence of research on the topic of customer
value. In search of a comprehensive integration and analysis of this research—including …
value. In search of a comprehensive integration and analysis of this research—including …
Value co-creation: a review of literature and future research agenda
Purpose The purpose of this paper is to present a systematic review of the available
literature on value co-creation (VCC) and provide insightful future directions for research in …
literature on value co-creation (VCC) and provide insightful future directions for research in …
Understanding the omnichannel customer journey: The effect of online and offline channel interactivity on consumer value co-creation behavior
Building on the service dominant logic, this study explores the effect of online and offline
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …
channel interactivity on consumers' value co-creation behavior (VCB), the mediating effect of …
Revisiting the 'university image model'for higher education institutions' sustainability
Global student mobility has reached far beyond Europe, North America, and Australia.
Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on …
Malaysia, Singapore, and South Korea have become the 'emerging contenders' focusing on …
Understanding emotional customer experience and co-creation behaviours in luxury hotels
Purpose A holistic understanding of sources that evoke customer emotions is essential for
creating a positive emotional customer experience (ECX). Despite a significant focus on the …
creating a positive emotional customer experience (ECX). Despite a significant focus on the …
Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare
The exponential rise of sharing economy has accelerated the growth of shared healthcare
platforms in recent times. Although a shared healthcare platform transforms the exchange of …
platforms in recent times. Although a shared healthcare platform transforms the exchange of …
Enabling value co-creation with consumers as a driver of business performance: A dual perspective of Polish manufacturing and service SMEs
P Zaborek, J Mazur - Journal of Business Research, 2019 - Elsevier
The objective of the study is to investigate the effects of enabling value co-creation with
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …
consumers on the performance of manufacturing and service SMEs in Poland. The analysis …
Unraveling the dynamic and contingency mechanism between service experience and customer engagement with luxury hotel brands
This study unravels the dynamic and contingency mechanism between service experience
and customer engagement with luxury hotel brands by investigating a multi-step model …
and customer engagement with luxury hotel brands by investigating a multi-step model …
Value co-destruction: Exploring the role of actors' opportunism in the B2B context
This exploratory study investigates value co-destruction in the Business-to-Business (B2B)
context and examines the impact of actors' opportunistic behaviour on value co-creation …
context and examines the impact of actors' opportunistic behaviour on value co-creation …
The dynamics of value co‐creation behavior: A systematic review and future research agenda
Value co‐creation (VCC) continues to gain traction as a marketing concept in several
service contexts. Given the limited understanding of how the VCC process translates into …
service contexts. Given the limited understanding of how the VCC process translates into …