The use of humor has become common practice in advertising; yet our knowledge about its
impact has not been updated since the last major review almost twenty years ago. In the …

The previous article on consumer psychology in the Annual Review of Psychology appeared
in 1968 (310) and covered a 3 year span since its predecessor (415). During the intervening …

Live streaming opens a new way for selling products, in which the streamer plays a leading
role. Whereas e-commerce live streaming has become ever-increasingly prevalent, how to …

In the last decade, the use of smartphones has grown steadily. The way consumers interact
with brands has changed owing to the accessibility of internet connection on smartphones …

Purpose The purpose of this paper is to investigate what factors can affect people's
continuous watching and consumption intentions in live streaming. Design/methodology …

Based on a quantitative content analysis of political actors' Facebook posts (N= 1915), this
study investigates profile-level and post-level drivers of user engagement (comments, likes …

Executive Overview Humor is a common element of human interaction and therefore has an
impact on work groups and organizations. Despite this observation, managers often fail to …

This meta-analysis combines 369 correlations on the effects of humor in advertising and
thus quantifies, updates, and expands previous literature reviews on the effects of humor in …

This paper examines the differential effects of celebrity and expert endorsements on
consumer risk perceptions via three studies. Using source model theories, it is hypothesized …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …