Although smart speakers are widely accepted by consumers today, especially in developed
countries such as the United States (US), few marketing-focused empirical studies on smart …

This study explores the Chinese cultural values that prevail in the contemporary Chinese
society and their tourism implications. Focus group discussions with residents in Beijing and …

Although a positive relationship is expected between consumers' awareness of green
benefits in a green product and their purchase intention, several studies have demonstrated …

Improving people's life satisfaction has become an important goal for many individuals and
societies. In this study we investigate how grit influences life satisfaction. We propose that …

Despite the enormous increase in active users of WeChat, research examining users'
continuance intention based on personality habits and value perceptions is very scarce. To …

This research establishes the validity and reliability of the Richmond Compulsive Buying
Scale in the Chinese consumer market. Using two different Chinese samples, the scale is …

China is not only the largest but also one of the fastest-growing live streaming markets
globally. In comparison to Western countries, Chinese viewers have a tendency to engage …

This research studies Chinese luxury consumers based on their personal value and
explores what dimensions of luxury value Chinese luxury consumers are shopping for when …

High-level autonomous vehicles (AVs) are likely to improve the quality of children's travel to
and from school (such as improve travel safety and increase travel mobility). These expected …

Deviant tourist behavior (DTB) among Chinese outbound tourists has sparked concerns that
such behavior not only exposes destinations to various negative impacts but also damages …