Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

The substantial growth of e‐commerce sales, driven by digital advancements, has enticed
brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail …

The authors propose a conceptual framework to explain whether and under what firm-level
conditions cross-channel integration impacts firm sales growth. To test the theory, the …

This multi-method study aims to shed light on digital platforms' decisions regarding their
openness. Platform openness results from a series of decisions on how open a platform is …

Abstract Customer Relationship Management (CRM) is widely accepted as an effective
approach for collecting, analyzing, and translating valuable customer information into …

Although changes to the channel system are among a firm's most critical decisions, prior
research has neglected to examine the impact of channel expansions on firm value. This …

The decision on whether and to what extent they should implement cross-channel
integration is a crucial and complex task for multi-channel retailers. Although prior studies …

Advances in information technology and changing customer needs for channel service
outputs have dramatically affected the routes to markets in many industries. The authors …

The emergence of multiple channels is reshaping consumers' purchase behavior and
retailers' marketing styles. We synthesize existing research on multichannel retailing based …

In emerging economies, huge stocks of industrial wastes are dumped in open landfills. Such
wastes serve as a source for environmental pollution. Some of these materials such as Fly …