Revisiting the social commerce paradigm: The social commerce (SC) framework and a research agenda
Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …
has great potential. This study proposes a new research framework to address deficiencies …
The effect of digital marketing adoption on SMEs sustainable growth: Empirical evidence from Ghana
Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …
known as digital marketing, the phenomenon offers several opportunities to businesses …
Investigating students' adoption of virtual reality for L2-learning in India
I Alvi - Education and Information Technologies, 2024 - Springer
Virtual Reality (VR) technology has become a powerful tool for Second Language (L2)
learning, but few studies have explored the factors influencing learners' experiences and …
learning, but few studies have explored the factors influencing learners' experiences and …
“To share or not to share?”–A hybrid SEM-ANN-NCA study of the enablers and enhancers for mobile sharing economy
The proliferation of mobile technologies have facilitated the popularity of mobile sharing
economy (MSE). However, extant literature that used sufficient logic has fallen short in …
economy (MSE). However, extant literature that used sufficient logic has fallen short in …
Online purchase intention under the integration of theory of planned behavior and technology acceptance model
This study focuses on predicting the online purchase intention of consumers purchasing
from e-commerce platforms using an integrated model of the theory of planned behavior …
from e-commerce platforms using an integrated model of the theory of planned behavior …
[HTML][HTML] Meta-analysis of driving behavior studies and assessment of factors using structural equation modeling
The aim of this paper is to understand the factors that influence unsafe driving practices by
examining published studies that utilized the theory of planned behavior (TPB) to predict …
examining published studies that utilized the theory of planned behavior (TPB) to predict …
What determines consumers' purchasing behavioral intention on social commerce platforms: introducing consumer credit to TPB
D Zhang, Y Zhang, S Lou - Environment, Development and Sustainability, 2024 - Springer
Social commerce is a new trend in e-commerce, and with the help of Web 2.0 technologies
and social media, social commerce platforms are gradually becoming popular. Considering …
and social media, social commerce platforms are gradually becoming popular. Considering …
An Integrated Model for Information Adoption&Trust in Mobile Social Commerce
Despite the growing importance of mobile social commerce (ms-commerce), little research
has been conducted on the effects of informational and social factors on users' post …
has been conducted on the effects of informational and social factors on users' post …
Enhancing the Combined-TAM-TPB model with trust in the sharing economy context: A meta-analytic structural equation modeling approach
L Tang, J Jiang - Journal of Cleaner Production, 2024 - Elsevier
The theories and constructs of the theory of planned behavior (TPB), the technology
acceptance model (TAM), and trust are all widely discussed in research on the sharing …
acceptance model (TAM), and trust are all widely discussed in research on the sharing …
Understanding the impact of national culture differences on customers' online social shopping behaviours
The growth of social media (SM) has contributed to the retail industry. Academics and
professionals are specifically intrigued by how the fusion of SM might address the issue of …
professionals are specifically intrigued by how the fusion of SM might address the issue of …