Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …

A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …

Purpose The concept of innovation is gaining ground steadily in the context of an
increasingly competitive and highly volatile banking sector. The purpose of this paper is to …

Purpose The purpose of this study is to examine the effect of the transformational and
transactional leadership styles and its sub-dimensions on exploitative and exploratory …

Purpose The purpose of the paper is to create a well-integrated and unified customer
experience anytime, anywhere, through any channel is the leading objective of omnichannel …

This study aimed at examining the mediating role of brand Community membership on the
effect of customer empowerment and customer engagement on marketing performance. The …

In retailing, ongoing management is needed to avoid compromising customer relationships
and organizational performance because of consumers' or employees' dysfunctional …

This research investigates explicitly how Information technology capability (ITC) can be
tailored to achieve business sustainability via ambidextrous innovation in a turbulent …

Purpose The purpose of this paper is to examine the link between board of directors' roles
namely strategy, service and control roles and ambidextrous innovation. This study also …

Purpose The purpose of this paper is to investigate the links between the enterprise social
networks (ESN) use and the exploitative and exploratory innovations and deepen the …