Big data analytics adoption: Determinants and performances among small to medium-sized enterprises
Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …
for precision decision-making and optimal performance. Nonetheless, the determinants or …
Does retail type matter? Consumer responses to channel integration in omni-channel retailing
A critical issue faced by marketing practitioners today is orchestrating strategies that provide
a smooth consumer experience in an omni-channel environment. The extant literature offers …
a smooth consumer experience in an omni-channel environment. The extant literature offers …
Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana
K YuSheng, M Ibrahim - International journal of bank marketing, 2019 - emerald.com
Purpose The concept of innovation is gaining ground steadily in the context of an
increasingly competitive and highly volatile banking sector. The purpose of this paper is to …
increasingly competitive and highly volatile banking sector. The purpose of this paper is to …
Do leadership styles promote ambidextrous innovation? Case of knowledge-intensive firms
S Berraies, S Zine El Abidine - Journal of Knowledge Management, 2019 - emerald.com
Purpose The purpose of this study is to examine the effect of the transformational and
transactional leadership styles and its sub-dimensions on exploitative and exploratory …
transactional leadership styles and its sub-dimensions on exploitative and exploratory …
A moderated mediating mechanism of omnichannel customer experiences
ANH Le, XD Nguyen-Le - International Journal of Retail & Distribution …, 2020 - emerald.com
Purpose The purpose of the paper is to create a well-integrated and unified customer
experience anytime, anywhere, through any channel is the leading objective of omnichannel …
experience anytime, anywhere, through any channel is the leading objective of omnichannel …
The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership
AA Mohammad - Verslas: teorija ir praktika, 2020 - ceeol.com
This study aimed at examining the mediating role of brand Community membership on the
effect of customer empowerment and customer engagement on marketing performance. The …
effect of customer empowerment and customer engagement on marketing performance. The …
Care management to improve retail customers' and employees' satisfaction
F Raggiotto, C Compagno, D Scarpi - Journal of Retailing and Consumer …, 2023 - Elsevier
In retailing, ongoing management is needed to avoid compromising customer relationships
and organizational performance because of consumers' or employees' dysfunctional …
and organizational performance because of consumers' or employees' dysfunctional …
How does information technology capabilities affect business sustainability? The roles of ambidextrous innovation and data‐driven culture
This research investigates explicitly how Information technology capability (ITC) can be
tailored to achieve business sustainability via ambidextrous innovation in a turbulent …
tailored to achieve business sustainability via ambidextrous innovation in a turbulent …
The contribution of board of directors' roles to ambidextrous innovation: do board's gender diversity and independence matter?
W Ben Rejeb, S Berraies, D Talbi - European Journal of Innovation …, 2020 - emerald.com
Purpose The purpose of this paper is to examine the link between board of directors' roles
namely strategy, service and control roles and ambidextrous innovation. This study also …
namely strategy, service and control roles and ambidextrous innovation. This study also …
The effect of enterprise social networks use on exploitative and exploratory innovations: mediating effect of sub-dimensions of intellectual capital
S Berraies - Journal of Intellectual Capital, 2019 - emerald.com
Purpose The purpose of this paper is to investigate the links between the enterprise social
networks (ESN) use and the exploitative and exploratory innovations and deepen the …
networks (ESN) use and the exploitative and exploratory innovations and deepen the …