Dimensions of football stadium and museum tour experiences: The case of Europe's most valuable brands
In the context of football's globalisation, some of the most important football clubs (FCs) can
currently be classified as 'entertainment multinationals'. Sport hospitality provides …
currently be classified as 'entertainment multinationals'. Sport hospitality provides …
Building a brand portfolio: the case of English Football League (EFL) clubs
Research question: Professional sports clubs (PSCs) may diversify by marketing a range of
products that extend beyond sport. Using brand architecture as a framework, the research …
products that extend beyond sport. Using brand architecture as a framework, the research …
An Examination of the Current Strategic Marketing Planning Practices in Professional Sport Clubs
T Kriemadis, C Terzoudis, N Kartakoullis… - Services Marketing …, 2022 - Taylor & Francis
The purpose of this study is to determine the extent to which the strategic marketing planning
process is being used in the Greek professional sports sector and its contribution to clubs' …
process is being used in the Greek professional sports sector and its contribution to clubs' …
[PDF][PDF] Bir Selfie Çekilebilir miyiz? Spor Tesislerinde Akıllı Selfie Uygulaması.
The sportscape/sports environment, referred to as the physical environment of a stadium or
sports facility may play a role in the intents of fans to participate in sports events. Sports …
sports facility may play a role in the intents of fans to participate in sports events. Sports …
[PDF][PDF] The Analysis of the Role of League Brand, Mental Imagery and Cultural Intelligence in Team cohesion of Iranian Futsal Premier League Clubs
SR Kalati, A Kordnaeij, S Nejat - Quarterly Journal of Brand …, 2021 - bmr.alzahra.ac.ir
The purpose of this study was to analyze the team cohesion of Iranian Futsal League clubs,
the role of league brand, mental imagery and cultural intelligence of Iranian Futsal Premier …
the role of league brand, mental imagery and cultural intelligence of Iranian Futsal Premier …
[PDF][PDF] Dimensions of Football Stadium and Museum Tour Experiences: The Case of Europe's Most Valuable Brands. Sustainability 2021, 13, 6602
In the context of football's globalisation, some of the most important football clubs (FCs) can
currently be classified as 'entertainment multinationals'. Sport hospitality provides …
currently be classified as 'entertainment multinationals'. Sport hospitality provides …