The objective of this study is to find out the effect of eco-literacy and biospheric values on
attitudes and intention to purchase green products. To observe this, we developed a study …

Purpose This research examines consumer reluctance to purchase organic food using the
theory of innovation resistance and also extends the theory by investigating the moderating …

Environmental topics and sustainability have attracted significant attention; however, just a
few incorporate environmental elements in the purchase intention. This research aims to …

Nowadays, due to the increasing green trends, numerous businesses in the automobile
industry adopt greenwashing as a primary strategy to appear environmentally conscious …

Previous research in sustainable fashion has placed a strong emphasis on transitioning to
eco-friendly clothing that in turn contributes to a consumerist lifestyle. Meanwhile, there has …

This study seeks to investigate consumer behaviour towards elements of green branding
among football clubs. The research develops a framework for football clubs to increase …

Purpose The study explores the sustainability of biodegradable materials as an eco-friendly
substitute for traditional plastics across diverse applications. These materials decompose …

The purpose of this paper is to (1) investigate whether consumers' emotions and purchase
intentions are affected by the different behaviors or emotional states of Internet celebrities …

The purpose of this research is to measure the impact of green consumption experience on
self-perception, willingness to pay, and purchase intention toward green products. This …

Purpose By applying the theory of consumption value as a conceptual framework, this study
aims to investigate the impact of consumption values, namely, functional value (FV) …