The use of social media for innovation requires firms to manage rapid information transfers,
big data, and multiway communication. Yet managers lack clear insights on the way social …

Firms increasingly employ social media for innovation, yet current literature offers little
guidance for developing their strategic uses. This study applies a qualitative, theory-building …

Companies need to enhance corporate performance by stimulating the links between
stakeholder engagement, innovation, and co-creation. Previous literature lacks a systematic …

Solver participation plays a critical role in the sustained development of knowledge-
intensive crowdsourcing (KI-C) systems. Extant theory has highlighted numerous factors that …

Big Data and consumer behavior: imminent opportunities | Emerald Insight Books and journals
Case studies Expert Briefings Open Access Publish with us Advanced search Big Data and …

Interest in applying the idea of co-creation to entrepreneurship is emerging through research
on opportunity creation and entrepreneur heuristics. We place co-creation in the conceptual …

Recent open innovation literature indicates increasing concern about the quality of
crowdsourced ideas. Building on a framework of creativity capability, rooted in behavioral …

This research investigates whether interactivity of home voice assistants can reduce the
consumer's perceptions of intrusiveness when using these products because of their …

There is a strong interest among academics and practitioners in studying branding issues in
the big data era. In this article, we examine the sentiments toward a brand, via brand …

Crowdsourcing has attracted significant attention from organizations seeking to capture new
ideas and solutions, finance new projects, and obtain market feedback about product …