The relationship between alumni and university: toward a theory of discretionary collaborative behavior

R Heckman, A Guskey - Journal of Marketing Theory and Practice, 1998 - Taylor & Francis
This paper explores the long term relationship between alumni and universities. While
alumni are not usually thought of as customers, the university's continued dependence on …

Altruism and consumer purchase behavior

TL Powers, RA Hopkins - Journal of International Consumer …, 2006 - Taylor & Francis
An important issue in the purchase of a product in the global marketplace is the impact of
that purchase on other individuals within that country. The purchase of a major and …

Development and test of new dimensions of altruistic buying behavior

RA Hopkins, TL Powers - Journal of Consumer Marketing, 2009 - emerald.com
Purpose–The purpose of this paper is show how altruism provides a basis for understanding
motivations that consumers may possess, especially as it relates to their response to buy …

Does altruism matter on online group buying? Perspectives from egotistic and altruistic behavior

WL Shiau, PYK Chau - Pacific Asia Conference on Information Systems …, 2013 - hub.hku.hk
The purpose of this study is to examine altruistic behavior (altruism) and egotistic behavior
(reciprocity and reputation) regarding online group repurchasing intention. Data collected …

The theory of altruism and consumer behavior: literature review and model development

RA Hopkins, TL Powers - Proceedings of the 1996 Multicultural Marketing …, 2015 - Springer
Altruism provides a useful framework for understanding the psychological basis of consumer
product choice in a global economy. The exact relationship between the variables of …

[图书][B] Consumers of ethnic apparel and textile crafts from alternative trading organizations

MAC Dickson - 1994 - search.proquest.com
MICROFILMED 1994 Page 1 UMI MICROFILMED 1994 Reproduced with perm ission of the
copyright owner. Further reproduction prohibited without permission. Page 2 …

[PDF][PDF] Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers

J Allen, C Massiah, Z Johnson, K Bowman - BUILDING CONNECTIONS, 2011 - core.ac.uk
The impact of “citizenship-like” behavior, voluntary interpersonal behavior that benefits the
organization, has generated a great deal of interest across disciplines. This research …

[图书][B] Need-based consumer support behavior: a conceptual and empirical analysis

JL Stockmyer - 1999 - search.proquest.com
Abstract “We would like to thank you for your support.” The preceding statement from a
marketer directed at consumers is a familiar one. However, there exists virtually no …

[图书][B] An examination of the impact of altruism on product choice in the global marketplace

RA Hopkins - 1997 - search.proquest.com
American consumers have established and maintained a healthy interest in purchasing
what the world market has to offer. Economists have expressed concern about the …

[引用][C] Altrusim and Global Product Choice

RA Hopkins, TL Powers - … of Asia Pacific …, 2003 - Emerald Group Publishing, Limited