The relationship between alumni and university: toward a theory of discretionary collaborative behavior
R Heckman, A Guskey - Journal of Marketing Theory and Practice, 1998 - Taylor & Francis
This paper explores the long term relationship between alumni and universities. While
alumni are not usually thought of as customers, the university's continued dependence on …
alumni are not usually thought of as customers, the university's continued dependence on …
Altruism and consumer purchase behavior
TL Powers, RA Hopkins - Journal of International Consumer …, 2006 - Taylor & Francis
An important issue in the purchase of a product in the global marketplace is the impact of
that purchase on other individuals within that country. The purchase of a major and …
that purchase on other individuals within that country. The purchase of a major and …
Development and test of new dimensions of altruistic buying behavior
RA Hopkins, TL Powers - Journal of Consumer Marketing, 2009 - emerald.com
Purpose–The purpose of this paper is show how altruism provides a basis for understanding
motivations that consumers may possess, especially as it relates to their response to buy …
motivations that consumers may possess, especially as it relates to their response to buy …
Does altruism matter on online group buying? Perspectives from egotistic and altruistic behavior
The purpose of this study is to examine altruistic behavior (altruism) and egotistic behavior
(reciprocity and reputation) regarding online group repurchasing intention. Data collected …
(reciprocity and reputation) regarding online group repurchasing intention. Data collected …
The theory of altruism and consumer behavior: literature review and model development
RA Hopkins, TL Powers - Proceedings of the 1996 Multicultural Marketing …, 2015 - Springer
Altruism provides a useful framework for understanding the psychological basis of consumer
product choice in a global economy. The exact relationship between the variables of …
product choice in a global economy. The exact relationship between the variables of …
[图书][B] Consumers of ethnic apparel and textile crafts from alternative trading organizations
MAC Dickson - 1994 - search.proquest.com
MICROFILMED 1994 Page 1 UMI MICROFILMED 1994 Reproduced with perm ission of the
copyright owner. Further reproduction prohibited without permission. Page 2 …
copyright owner. Further reproduction prohibited without permission. Page 2 …
[PDF][PDF] Consumer Citizenship Behavior: The Effects of Social Identification on Interpersonal Helping Behavior Among Consumers
The impact of “citizenship-like” behavior, voluntary interpersonal behavior that benefits the
organization, has generated a great deal of interest across disciplines. This research …
organization, has generated a great deal of interest across disciplines. This research …
[图书][B] Need-based consumer support behavior: a conceptual and empirical analysis
JL Stockmyer - 1999 - search.proquest.com
Abstract “We would like to thank you for your support.” The preceding statement from a
marketer directed at consumers is a familiar one. However, there exists virtually no …
marketer directed at consumers is a familiar one. However, there exists virtually no …
[图书][B] An examination of the impact of altruism on product choice in the global marketplace
RA Hopkins - 1997 - search.proquest.com
American consumers have established and maintained a healthy interest in purchasing
what the world market has to offer. Economists have expressed concern about the …
what the world market has to offer. Economists have expressed concern about the …
[引用][C] Altrusim and Global Product Choice
RA Hopkins, TL Powers - … of Asia Pacific …, 2003 - Emerald Group Publishing, Limited