Dynamic pricing enables a firm to increase revenue by better matching supply with demand,
responding to shifting demand patterns, and achieving customer segmentation. In the last 20 …

Past reviews of studies concerning competitive pricing strategies lack a unifying approach to
interdisciplinarily structure research across economics, marketing management, and …

This paper considers a supply chain consisting of a manufacturer and a retailer. The
manufacturer sells its products through the retailer and an online platform and adopts green …

We examine the value of blockchain for disclosing secondhand product quality in a supply
chain in which contributors consign secondhand products to an online platform that resells …

Traditionally, online retailers have acted as product resellers. Recently, these retailers have
also started to serve as online marketplaces by providing a platform to directly connect …

In e-commerce, the success of hybrid online platforms is well documented where the
platform not only works as a retailer but also offers online marketplace services to sellers …

In recent years, the increasing prevalence of online retailing has given rise to a novel e-
channel—the marketplace—in which manufacturers sell their products directly to consumers …

More and more e-tailers (platforms) are allowing manufacturers direct access to customers.
Two common contracts are offered by platforms to manufacturers: the revenue sharing …

In recent years, some e-tailers have introduced private labels to compete with
manufacturers' products in end markets. With this in mind, manufacturers who sell products …

Online promotional channels provided by competitive conventional reselling or novel
agency selling e-tailers are widely used by firms to stimulate significant sales in retail …