Exploratory Factor Analysis of Advertising and Perceived Usefulness in the Context of Online Shopping

QY Nasidi, MF Ahmad, A Adamu… - The Journal of …, 2022 - journal.unisza.edu.my
Exploratory factor analysis is a multivariate statistical approach used to create and validate
questionnaire items. This research was designed and certified the instrument of advertising …

Comparative study of official manufacturers, automotive journalists, and Indonesian citizens preferences in choosing 150cc sports motorcycle products using topic …

T Guruminda, T Widarmanti… - Acceleration of Digital …, 2022 - taylorfrancis.com
The high potential of the Indonesian motorcycle automobile sector market has increased the
level of competitiveness between motorbike manufacturers. As two of Japan's big four …

[PDF][PDF] Roadmap to Digital Marketing

A Gupta, S Joshi, H Gupta - academia.edu
For hundreds of years, self-business is a critical term that consistently comes to market,
particularly for helpless families who set up small-scale businesses to earn the necessities …

[PDF][PDF] Empirical Study on Hybrid technique to predict customer's intention

P Baruah, B Sarma - academia.edu
Customer churn is one of the most important metrics for a growing business to evaluate.
While it's not the happiest measure, it's a number that can give a service oriented company …