The Mediating Role of Attitude Towards Intentional Buying of Counterfeit Goods: An Indian Consumer's Perspective

R Raj, S Verma, SK Yadav, RK Yadav - 2023 - nopr.niscpr.res.in
The current study offers a conceptual framework for how consumer attitude for buying the
counterfeit goods may mediates the relationship between consumer perceptions and their …