Background Incentives are central to economics and are used across the public and private
sectors to influence behavior. Recent interest has been shown in using financial incentives …

Can we nudge children, adolescents and their parents to make better decisions on
education? And can we nudge teachers to support and encourage better decision making …

We study the effect of physician workforce diversity on the demand for preventive care
among African American men. In an experiment in Oakland, California, we randomize black …

We address the role of “psychological frictions” in the incomplete take-up of EITC benefits
with an IRS field experiment. We specifically assess the influence of program confusion …

We describe the effect of social media advertising content on customer engagement using
data from Facebook. We content-code 106,316 Facebook messages across 782 companies …

How much do different monetary and non-monetary motivators induce costly effort? Does
the effectiveness line up with the expectations of researchers and with results in the …

We document three remarkable features of the Opower program, in which social comparison-
based home energy reports are repeatedly mailed to more than six million households …

Digital advertising markets are growing and attracting increased scrutiny. This article
explores four market inefficiencies that remain poorly understood: ad effect measurement …

The poor can and do save, but often use formal or informal instruments that have high risk,
high cost, and limited functionality. This could lead to undersaving compared to a world …

Advertisers need to optimize their efforts on social networks to engage consumers
effectively. Existing literature on this topic has not yet explained how social network …