The consumer behavior of luxury goods: A review and research agenda
A Dhaliwal, DP Singh, J Paul - Journal of Strategic Marketing, 2020 - Taylor & Francis
The paper presents a systematic review examining the various factors of consumer behavior
towards luxury goods and synthesizes studies. Searches in prominent databases were …
towards luxury goods and synthesizes studies. Searches in prominent databases were …
Perceived brand globalness/localness: A systematic review of the literature and directions for further research
Extensive research has investigated how perceived brand globalness (PBG) and perceived
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …
brand localness (PBL) affect brand. In this systematic literature review, the authors organize …
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
This research develops a conceptualized model that illuminates the role of luxury
perceptions in explaining consumer engagement in social media WOM and luxury purchase …
perceptions in explaining consumer engagement in social media WOM and luxury purchase …
Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption
P Kautish, A Khare, R Sharma - Journal of Product & Brand …, 2021 - emerald.com
Purpose This paper aims to examine the relationships among two distinct yet interconnected
forms of value orientations, namely, terminal and instrumental values, brand consciousness …
forms of value orientations, namely, terminal and instrumental values, brand consciousness …
When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
S Yu, Y Hu - Journal of Retailing and Consumer Services, 2020 - Elsevier
In social media marketing, celebrity endorsement is a widely used strategy. Luxury brands
use their social media accounts to post pictures of celebrities using their products. However …
use their social media accounts to post pictures of celebrities using their products. However …
Austerity to materialism and brand consciousness: luxury consumption in India
Austerity to materialism and brand consciousness: luxury consumption in India | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …
How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital
Purpose The purpose of this paper is to investigate how consumers' luxury purchase
behavior has been affected by COVID-19. A theoretical framework is proposed to determine …
behavior has been affected by COVID-19. A theoretical framework is proposed to determine …
[HTML][HTML] User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity
Building on the global branding literature, brand relationship theory and social identity
theory, this study investigates the relationship between perceived brand globalness (PBG) …
theory, this study investigates the relationship between perceived brand globalness (PBG) …
Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption
Purpose There has been substantial research on luxury globally, but there is a dearth of
studies empirically investigating the key relationships affecting luxury consumption. The aim …
studies empirically investigating the key relationships affecting luxury consumption. The aim …
Cosmetics companies: income developments in time of crisis
V De Blasio, P Pavone, G Migliaccio - Journal of Small Business and …, 2022 - emerald.com
Purpose This study offers a focus on the income dynamics of the sector, analyzing the
evolution of the main profitability indicators (ROE, ROA, ROI and ROS) of 457 Italian …
evolution of the main profitability indicators (ROE, ROA, ROI and ROS) of 457 Italian …