Food packaging maintains the food safety and ensures the quality of food throughout the
supply chain. Both are achieved by the protective function of the packaging against negative …

Consuming insects is a possible alternative to meat consumption that has few detrimental
impacts on the environment and human health. Whether novel foods made from insects will …

Purpose Over recent years, brand semiotics have been gaining the marketing practitioners'
attention for designing their brand strategy. Hence, to address this gap, the current study …

This study was on packaging attributes and consumers' patronage of milk products. It was
conducted specifically to determine the effects of packaging colour, design of wrapper …

Environmentally aware consumers are a reality. Young consumers, specifically Gen Zers,
are key given their role in sustainable behaviour and in influencing their peers and other …

With the development of the takeaway industry, the demand for disposable cutlery is
increasing, posing a heavy burden on the environment. Helping reusable tableware …

Purpose This paper investigates how to design traditional ready-to-eat food packaging by
manipulating its shape, font and slogan to promote consumer buying intention and …

Purpose This study investigates whether the visualization of agricultural products influences
consumers' purchase intentions in the context of farmer-assisted livestreaming in China …

This research aims to analyze the influence of packaging attributes towards consumer's
purchase intention of Emina cosmetic. There are five independent variables used in this …

Evidence demonstrates that food packaging attracts consumers to purchase and has the
potential to nudge consumers towards healthy choices, including reducing portion size …