This study reviews the franchising literature on emerging markets. We used the Bibliometrix
R-package and VOSviewer software to perform a bibliometric analysis of 297 articles …

The purpose of this article is to test a novel, integrative theory of governance mode selection
in the context of international franchising from Brazil. Given the Brazilian emerging market …

Purpose We investigate the relationship between Entrepreneurial Orientation (EO) and the
internationalization pathways of Brazilian franchises. Our aim is to unravel the patterns of …

Purpose The purpose of this paper is to understand the relationship between franchisee
support and brand value in micro-franchise chains. This study aims to understand the …

Purpose This paper aims to investigate the influence of a corporate global mindset and
international experience on the internationalization process of Brazilian franchisors. The …

Purpose This article examines the influence of market opportunity, risk, and distance on the
choice of destination country for Mexican franchises. Design/methodology/approach The …

Este estudo tem como principal objetivo analisar as estratégias de internacionalização de
empresas, com uma aplicação a Prática Produtos S/A. Examinamos especificamente a …

This study aimed to compare the entry and operations strategies of franchisors of developed
countries into foreign countries with Brazilian counterparts. Were there significant …

O artigo tem como objetivo analisar as diferenças existentes no processo de constituição
das redes de franquias estrangeiras que atuam no mercado brasileiro e as redes de …

This article aims to analyze the differences between the process of establishing foreign
franchises and those of domestic franchise chains operating in the Brazilian market. This …