In the digital age, retail store operations face a variety of novel challenges and complexities.
We review 255 papers on retail store operations from 32 operations research, management …

Customer segmentation via online reviews and ratings can assist different hotels, including
spa hotels, to better inform marketing strategy development and ensure optimal marketing …

Basket analytics is a powerful tool in the retail context for acquiring knowledge about
consumer shopping habits and preferences. In this paper, we propose a business analytics …

We propose a new multiple criteria decision aiding approach for market segmentation that
integrates preference analysis and segmentation decision within a unified framework. The …

Market segmentation is a key concept in marketing that groups consumers by their needs,
characteristics, or purchasing behavior. The objectives of this research are to develop …

This work proposes an innovative model for segmenting online players based on data
related to their in-game behaviours to support player retention management. This kind of …

The introduction of a new pricing mechanism, the increasing-block tariff (IBT), will not only
affect electricity bills for residents, but also lead to a change in residential electricity …

The abundance of customer behavioral data alters the design and application of customer
analytics systems and approaches. Segmentation is a common customer analytics practice …

Given the rapid growth of the medical tourism industry worldwide, competition among
different countries to increase market share has risen sharply. The success of this industry …

A good location is critical for the sales performance of a hotel or a restaurant. This study
proposes a machine learning-based model for location selection that focuses on the …