Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

The study emphasized on the role of hierarchy of effects model in advertisement and
reviewed its historical background along with different phases. This study clarified the early …

Objective The shortage of organs donated for transplantation is a global concern. Even
though increasing awareness can boost organ donation registration rates (thus leading to a …

Understanding small business marketing strategies in the technology era is very helpful for
large and small business drivers. So, through this study, we have understood the AIDA …

Motivated by lack of empirical research on how the marketing mix (price, place, product
promotion, process, packaging, physical evidence, people, programming and partnership) …

Purpose The purpose of this paper is to develop a digital marketing capability maturity
model (CMM) as a guiding framework in support of increasing international student …

Intrusive marketing is invasive in nature and it has negative impact on the consumers. Due
to its turning off effect, customers may develop an antipathy to the brand. Hence, the …

This paper aims to evaluate international social media marketing strategies to better
understand the effect of sustainable communication on Millennials and Gen-Z attitudes …

У монографії розглянуті рекламні комунікації як чинник соціалізації, визначені
комунікаційні засоби соціалізаційного впливу реклами на цільову аудиторію, з'ясована …

Penelitian ini berusaha untuk menggali tentang pengaruh dari media sosial instagram dan
electronic word of mouth (EWOM) sebagai media promosi terhadap minat beli serta …