The spread of COVID-19 has led to the closure of all educational institutions and a complete
shift to distance learning using digital platforms, which succeeded in playing a major role in …

Rethinking the workplace experience as a means for enhancing the well-being of frontline
employees (FLEs) represents a key priority for services. The well-being of frontline …

Gamification systems on digital platforms are among the essential systems that can motivate
learners towards achieving educational gains and goals. Self-regulated learning skills …

This study develops and tests an integrated model of the social impact and customer value
theories to understand how gamification of mobile money payment could generate customer …

As health and fitness applications (apps) take on larger markets, attracting and satisfying
users has become a crucial task. Gamification, a popular ancillary design used in various …

Gamification involves using game design elements in non-game contexts. It is an emerging
strategy that, being able to motivate consumer engagement with brands, has been …

This paper aims to investigate the features of gamification as a digital marketing tool to
deliver a digital luxury experience. The paper employs the qualitative methodology of case …

Gamification uses principles extracted from games to elicit a unique game-like experience
for users in various settings, including learning, healthcare, and business. The 'gameful …

Purpose This study investigates the use of gamification in promoting the silver generation's
adoption of mobile payment technology through the gamified cultural practice of gifting red …

Purpose This study aims to examine the impact of the gameful experience on behavioural
outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new …