This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

This study aims to examine the effects of product attributes during the prototype stage on
customer satisfaction and intention to buy. The new product examined was cookies enriched …

This study advances the body of knowledge on social media utilization within Small and
Medium-sized Enterprises (SMEs) by integrating complexity, cost, and capability into the …

The recent popularity of live streaming on social media has fascinated scholars' devotion.
Though, prior studies have yet to satisfactorily elucidate how continuous watching intentions …

Indonesia boasts the world's fourth-highest coffee consumption, with demand steadily rising.
Interestingly, nearly 25% of coffee drinkers are social drinkers, which means they enjoy …

Emerging smart technology in global medical & health care systems in past years
results in the popularity of telework and telehealth. Besides, people's changing consumption …

El marketing sensorial que implica la creación de experiencias fisiológicas para influir en la
percepción, el juicio y el comportamiento del consumidor en relación a un producto o …

El turismo se ha emergido como un componente esencial para el crecimiento económico y
social del cantón Riobamba, situado en la provincia de Chimborazo en Ecuador (Pacherres …

The purpose of this study is to investigate how external factors influence people's intentions
to buy food online. A survey was conducted using an online form that was widely distributed …

Para la investigación se tuvo como objetivo general, determinar como el marketing
sensorial tiene relación con el posicionamiento en cafetería de San Martin de Porres, Lima …