[图书][B] Destination marketing

S Pike - 2012 - taylorfrancis.com
The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …

[图书][B] Destination marketing: essentials

S Pike - 2015 - taylorfrancis.com
Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …

Analyzing dynamic change of tourism destination image under the occurrence of a natural disaster: evidence from Japan

L Wu, T Shimizu - Current Issues in Tourism, 2020 - Taylor & Francis
This study attempts to investigate the dynamic impact of a natural disaster on tourism
destination image. The data analysis through a case study of Japan confirmed three …

Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia

F Kotsi, S Pike, U Gottlieb - Tourism management, 2018 - Elsevier
There has been limited published research examining travellers' perceptions of international
stopover destinations. This manuscript reports the modelling of consumer-based brand …

Stopover destination attractiveness: A quasi-experimental approach

S Pike, N Pontes, F Kotsi - Journal of Destination Marketing & Management, 2021 - Elsevier
This study contributes to the emerging field of stopover destination attractiveness. There has
been a paucity of published research around the phenomenon of stopovers, including …

Revolution trend investigation of tourism destination image with machine learning

X Dong, J Ma, X Zhang, A Shaalan… - Journal of Vacation …, 2023 - journals.sagepub.com
In tourism destination image research, topic modeling, mutual relationships among
keywords, and image evolution trends have received limited attention. Filling these gaps in …

There is nothing so practical as good theory for tracking destination image over time

S Pike, HS Jin, F Kotsi - Journal of destination marketing & management, 2019 - Elsevier
This paper aims to contribute to an enhanced understanding of the temporal aspect of
destination image: a phenomenon that has attracted relatively little academic research …

Stopover destination image: A comparison of salient attributes elicited from French and Australian travellers

S Pike, F Kotsi, V Tossan - Journal of destination marketing & management, 2018 - Elsevier
In the first 40 years of the destination marketing literature there has been little research
published in relation to stopover destination image. While the destination image research …