[图书][B] Destination marketing
S Pike - 2012 - taylorfrancis.com
The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …
competing for attention, and yet only a handful of countries account for 75% of the world's …
[图书][B] Destination marketing: essentials
S Pike - 2015 - taylorfrancis.com
Destination Marketing offers the reader an integrated and comprehensive overview of the
key challenges and constraints facing destination marketing organisations (DMOs) and how …
key challenges and constraints facing destination marketing organisations (DMOs) and how …
Analyzing dynamic change of tourism destination image under the occurrence of a natural disaster: evidence from Japan
This study attempts to investigate the dynamic impact of a natural disaster on tourism
destination image. The data analysis through a case study of Japan confirmed three …
destination image. The data analysis through a case study of Japan confirmed three …
Consumer-based brand equity (CBBE) in the context of an international stopover destination: Perceptions of Dubai in France and Australia
There has been limited published research examining travellers' perceptions of international
stopover destinations. This manuscript reports the modelling of consumer-based brand …
stopover destinations. This manuscript reports the modelling of consumer-based brand …
Stopover destination attractiveness: A quasi-experimental approach
This study contributes to the emerging field of stopover destination attractiveness. There has
been a paucity of published research around the phenomenon of stopovers, including …
been a paucity of published research around the phenomenon of stopovers, including …
Revolution trend investigation of tourism destination image with machine learning
X Dong, J Ma, X Zhang, A Shaalan… - Journal of Vacation …, 2023 - journals.sagepub.com
In tourism destination image research, topic modeling, mutual relationships among
keywords, and image evolution trends have received limited attention. Filling these gaps in …
keywords, and image evolution trends have received limited attention. Filling these gaps in …
There is nothing so practical as good theory for tracking destination image over time
This paper aims to contribute to an enhanced understanding of the temporal aspect of
destination image: a phenomenon that has attracted relatively little academic research …
destination image: a phenomenon that has attracted relatively little academic research …
Stopover destination image: A comparison of salient attributes elicited from French and Australian travellers
In the first 40 years of the destination marketing literature there has been little research
published in relation to stopover destination image. While the destination image research …
published in relation to stopover destination image. While the destination image research …