Marketing innovation: a systematic review
S Purchase, T Volery - Journal of Marketing Management, 2020 - Taylor & Francis
This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …
implementation of new marketing practices involving significant changes in the design …
Internal marketing: a systematic review
Responding to the inadequacies and fragmentation of the Internal Marketing (IM) literature,
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
this paper delivers a systematic review and synthesis of IM research. Based on an analysis …
A conceptual model for investigating the effect of privacy concerns on E-commerce adoption: a study on United Arab Emirates consumers
Online transactions have been reported to be hindered by privacy concerns. Although
information privacy presents a threat to e-commerce adoption, cultural differences between …
information privacy presents a threat to e-commerce adoption, cultural differences between …
Relationships between external knowledge, internal innovation, firms' open innovation performance, service innovation and business performance in the Pakistani …
WU Hameed, QA Nisar, HC Wu - International journal of hospitality …, 2021 - Elsevier
The purpose of this study is to test the relationships between external knowledge, internal
innovation, firms' open innovation performance, service innovation and business …
innovation, firms' open innovation performance, service innovation and business …
Students' perception towards behavioral intention of audio and video teaching styles: An acceptance study
RS Al-Maroof, NMN Alahbabi, I Akour… - … Journal of Data and …, 2022 - zuscholars.zu.ac.ae
Recently audio and video material has been used significantly in various online platforms.
The au-dio-video materials enhance the teaching and learning process by facilitating the …
The au-dio-video materials enhance the teaching and learning process by facilitating the …
How the flipped classroom affects knowledge, skills, and engagement in higher education: Effects on students' satisfaction
LR Murillo-Zamorano, JÁL Sánchez… - Computers & …, 2019 - Elsevier
The aim of this research is to present a successful flipped classroom proposal in higher
education to better understand its influence in terms of knowledge, skills and engagement …
education to better understand its influence in terms of knowledge, skills and engagement …
Unveiling the green innovation paradox: Exploring the impact of carbon emission reduction on corporate green technology innovation
This study adopts Porter's hypothesis as its theoretical framework and focuses on Chinese A-
share listed companies. Using a multidimensional fixed effect model and mechanism …
share listed companies. Using a multidimensional fixed effect model and mechanism …
Understanding entrepreneurial intentions: A developed integrated structural model approach
The primary objective of this study is to develop the pioneering version of Krueger's (2009)
integrated model of entrepreneurial intention (EI) and to empirically test the new model in …
integrated model of entrepreneurial intention (EI) and to empirically test the new model in …
SD logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Research addressing the micro-foundational theoretical entity of customer engagement (CE)
has proliferated in recent years. In parallel, the macro-foundational theory of service …
has proliferated in recent years. In parallel, the macro-foundational theory of service …
Combining strategies for high service productivity with successful service innovation: 将高服务生产率的战略与成功的服务创新相结合
J Hofmeister, MHG Schneider… - The Service Industries …, 2022 - Taylor & Francis
服务创新和服务生产力是企业获得竞争优势的关键因素。 尽管以前的研究已经推进了对每个
主题的理解， 但很少有人试图弥合这两个研究流之间的差距。 为了解释企业如何将高服务 …
主题的理解， 但很少有人试图弥合这两个研究流之间的差距。 为了解释企业如何将高服务 …