Voter turnout has puzzled political scientists ever since Anthony Downs postulated the
paradox of voting. Despite decades of research aiming to understand what drives citizens to …

The amount of scholarly attention directed at resolving the question why people turn out to
cast a vote is vast. In a research field dominated by empirical studies–such as the one on …

We present the results of a large, US $8.9 million campaign-wide field experiment,
conducted among 2 million moderate-and low-information persuadable voters in five …

Politicians routinely appeal to the emotions of voters, a practice critics claim subverts the
rational decision making on which democratic processes properly rest. But we know little …

This article examines how House candidates used Twitter during the 2012 campaign. Using
a content analysis of every tweet from each candidate for the House in the final two months …

The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …

There is much concern among pundits and political observers that incivility undermines our
electoral process. Yet we have little evidence that actually documents whether incivility has …

Despite the rapid growth of online political advertising, the vast majority of scholarship on
political advertising relies exclusively on evidence from candidates' television …

Recent communication research concerning participatory politics has found that the effects
of media, especially campaign ads, conventional news, and online political resources, are …

We study the persuasive effects of political advertising. Our empirical strategy exploits FCC
regulations that result in plausibly exogenous variation in the number of impressions across …