Grounded cognition rejects traditional views that cognition is computation on amodal
symbols in a modular system, independent of the brain's modal systems for perception …

Social cognition is the scientific study of the cognitive events underlying social thought and
attitudes. Currently, the field's prevailing theoretical perspectives are the traditional schema …

Humans have been using language for millennia but have only just begun to scratch the
surface of what natural language can reveal about the mind. Here we propose that language …

The study of metaphor is now firmly established as a central topic within cognitive science
and the humanities. We marvel at the creative dexterity of gifted speakers and writers for …

Across three studies, this research examines how marketers can capitalize on their brand's
standing in the marketplace through strategic logo placement on their packaging. Using a …

Consumers from cultures that read from left to right possess a spatial representation of time
whereby the past is visualized on the left and the future is visualized on the right. Across four …

Metaphors link positive affect to brightness and negative affect to darkness. Research has
shown that such mappings are “alive” at encoding in that word-meaning evaluations are …

Effective communication is crucial in all service contexts, but especially in clinical
healthcare, given its high (sometimes life-or-death) stakes. Fine-tuned messaging and …

Emotional experiences are often described in metaphoric language. A major question in
linguistics and cognitive science is whether such metaphoric linguistic expressions reflect a …

Verticality (the position of a physical object along the vertical dimension) is a basic aspect of
human life. As such, it is co-opted for multiple metaphorical associations. In this review …