[HTML][HTML] Culture and the consumer journey
The consumer journey metaphor emphasizes the steps that individuals take in their path
toward relationships with brands or satisfying shopping experiences. However, in many non …
toward relationships with brands or satisfying shopping experiences. However, in many non …
Designing food experiences for well-being: a framework advancing design thinking research from a customer experience perspective
W Batat, M Addis - European Journal of Marketing, 2021 - emerald.com
Purpose Literature from across design studies and innovation management, as well as food
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
marketing research evidence, is examined to highlight the interdisciplinary and experiential …
Assimilating and differentiating: the curvilinear effect of social class on green consumption
Building on optimal distinctiveness theory, this research examines the effects of social class
on green consumption. Across six studies, we find a curvilinear effect of social class on …
on green consumption. Across six studies, we find a curvilinear effect of social class on …
Social class, social self-esteem, and conspicuous consumption
GEG Oh - Heliyon, 2021 - cell.com
Previous research has suggested the negative relationship between self-esteem and
conspicuous consumption since conspicuous consumption is aimed to gain social …
conspicuous consumption since conspicuous consumption is aimed to gain social …
Socioeconomic diversity in the hospitality industry: the relationship between social class background, family expectations and career outcomes
Purpose This study aims to investigate socioeconomic diversity in the hospitality industry by
examining the relationship between social class background, family expectations and career …
examining the relationship between social class background, family expectations and career …
Cultural mindsets matter: Reexamining the end effect in tourism experiences
Y Yu, B Pan, RR Cui, J Liang… - Journal of Travel …, 2024 - journals.sagepub.com
Understanding the relationships between momentary episodes and overall evaluation is
integral to creating tourist experiences because service providers strive to maximize positive …
integral to creating tourist experiences because service providers strive to maximize positive …
When background music in audiovisual advertisements can boost the perceived competence of the advertised brands–an empirical study from South Korea
Purpose The authors aim to explore whether and how variations on pitch levels of
background music in audiovisual commercials affect consumers' judgments of the …
background music in audiovisual commercials affect consumers' judgments of the …
The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
The pandemic outbreak poses one of the most influential threats. When faced with such a
threat, consumers engage in adaptive behaviors, and one way to do so may pertain to …
threat, consumers engage in adaptive behaviors, and one way to do so may pertain to …
[PDF][PDF] 心理学研究中社会阶层的操作化界定及其衍生问题
杨沈龙， 喻丰， 胡小勇， 郭永玉 - 心理科学, 2020 - personpsy.org
摘要个体的社会阶层反映了其所掌控的客观社会资源(即客观社会阶层) 和其主观上所感知到的
自身社会地位(即主观社会阶层) 的水平. 收入(或财产), 职业, 受教育程度是研究中常用来反映 …
自身社会地位(即主观社会阶层) 的水平. 收入(或财产), 职业, 受教育程度是研究中常用来反映 …
Restaurant-visit intention: Do anthropomorphic cues, brand awareness and subjective social class interact?
Purpose Given the increasing need after the outbreak of COVID-19 to encourage restaurant
customers to dine in, the purpose of this paper is to examine the effects that …
customers to dine in, the purpose of this paper is to examine the effects that …