Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Abstract Knowledge about a product's willingness-to-pay on behalf of its (potential)
customers plays a crucial role in many areas of marketing management like pricing …

Purpose The technology evolution compels retail networks to introduce unique business
models to retain customers and to gain a competitive advantage. Customer reviews …

Retailers have always worked to establish close relationships with customers through the
retail marketing mix. Thus, the literature has a long tradition of testing the effects of various …

This paper explores the effects of multi-sensory congruent cues om shoppers' emotions and
purchase behavior in designing retail store atmosphere. Prior research suggests …

This paper examines the determinants and consequences of online customer satisfaction by
considering the entire online shopping experience, based on data collected from our survey …

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan store atmosphere
terhadap brand preference Bangi Kopitiam Kelapa Gading. Jenis penelitian ini …

After sales services (ASS) are activities that take place after the purchase of the product by
customers and are devoted to supporting customers in the use and disposal of goods. ASS …

摘要商业中心是城市零售活动的重要载体, 优化商业资源在城市内部空间的合理配置,
摸清不同零售经营形态的区位选择, 显得尤为重要. 以面向公众服务的商业机构兴趣点(POI) …

The study reported here examines how combinations of specific elements in the retail store
environment influence consumers' inferences about merchandise and service quality and …