The influence of second screen multitasking on sponsorship effects
S Lee - Sport Marketing Quarterly, 2021 - muse.jhu.edu
Sponsorship is a marketing communication tool used to increase brand awareness, brand
attitudes, and sales. Sponsorship activities are realized through various media, but …
attitudes, and sales. Sponsorship activities are realized through various media, but …
Comparing and contrasting the dissemination cascades of different topics in a social network: What are the lifetimes of different topics and how do they spread
L Käll, S Pertoft - 2021 - diva-portal.org
The web has granted everyone the opportunity to freely share large amounts of data.
Individuals, corporations, and communities have made the web an important tool in their …
Individuals, corporations, and communities have made the web an important tool in their …
[PDF][PDF] Understanding Social Media through Large Volume Measurements
O Karkulahti - 2019 - core.ac.uk
The amount of user-generated web content has grown drastically in the past 15 years and
many social media services are exceedingly popular nowadays. In this thesis we study …
many social media services are exceedingly popular nowadays. In this thesis we study …
Are There Bots even in FIFA World Cup 2018 Tweets?
M Bagarish, R Alshammari… - … on Network and …, 2019 - ieeexplore.ieee.org
Social media is an important communication medium in these days. Twitter is famous as
microblogging service. It has been reported that social bots have been used in Twitter …
microblogging service. It has been reported that social bots have been used in Twitter …
Propagation Patterns of News on Twitter: A Study in How News Propagate Through Twitter Via the Use of Bitly Links.
L Lundström, S Ragnarsson - 2018 - diva-portal.org
As so called fake news spread widely on the internet it is important to examine how they are
spread, and thereby, how much of a problem they are. This thesis investigates how the …
spread, and thereby, how much of a problem they are. This thesis investigates how the …