Purpose Innovative firms have rapidly developed artificial intelligence (AI) capabilities into
their service ecosystems, essentially changing perceptions of what is service quality and …

Purpose This study conducts a systematic literature review to synthesize the extant literature
primarily on “online shopping consumer behavior” and to gain insight into “What drives …

As a rapidly emerging generative AI chatbot, ChatGPT has garnered unprecedented global
attention for its advanced AI-based text generation capabilities. However, the issue of …

Artificial Intelligence (AI) is transforming the way retail stores operate. AI-Powered
Automated Retail Stores are the next revolution in physical retail. Consumers are facing fully …

Purpose The purpose of this study is to investigate the relationships that influence the value
co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile …

Based on signaling theory, the current research examines the impact of Fashion Influencers
(FIs) on consumers' Urge to Buy Impulsively (UBI) in a social commerce context. This …

With the rapid diffusion of smart technologies, a new retail mode, the smart shop, has
received increasing attention from both academia and practitioners in the 5G era. However …

Purpose Recently, smart retail technology has emerged as an innovative technology that
can improve consumer motivation and behavior in smart stores. Although prior studies have …

Recently published exploratory research has suggested COVID-19 control protocols
implemented during the pandemic may have altered the values and experiences customers …

Interactive technology is rapidly transforming the modern e-tail landscape by applying reality-
enhancing technologies, ie, augmented reality, virtual reality, and mixed reality-led sensory …