There has been a shift towards providing a seamless consumer journey experience in the
retail industry, resulting from a customer-centric approach. In the new paradigm, channels …

Purpose–Small and medium-sized exporters (SMEs) are driven to develop a network entry
strategy to tap into a new foreign market. The purpose of this paper is to draw on the network …

Purpose Although the concepts of family business, internationalization, and agency theory
have received some attention in the relevant literature, these concepts and theories have …

International marketing agility is a crucial dynamic capability in international business. The
purpose of this article is to examine who creates it and how exporters and partners leverage …

Purpose This research seeks to develop a better understanding of internationalization
patterns of agrifood firms and explains why different paths are adopted. Further, a …

Purpose–The social TV phenomenon has raised the interest of some researchers in
studying the production of online reviews. However, little is known about the characteristics …

This work seeks to identify the factors that lead to the selection of a specific country as an
international location for foreign investment. Using three case studies of Portuguese firms …

Nowadays, big companies seek to compete in international markets through the
internationalization of its operations in order to achieve economic growth, promote and offer …

Manufacturing offshoring decisions have been implemented for a long time in the footwear
industry. However, more recently some companies are revising their initial decision by …

Traditionally, the international market selection is a systematic process, based on predefined
criteria. This process is, however, very time-and cost-consuming, and only a small number of …