The recent growth in digital marketing investments and revenues has attracted the attention
of both marketing practitioners and scholars. However, this growth has dramatically …

Nowadays, digital consumer engagement has proliferated like never before. Consumers can
now interact with a business, company, or brand through technology, making it easier for …

As an emerging e-commerce model that combines the convenience of traditional e-
commerce with the real-time and interactive nature of live streaming, live-streaming (LS) e …

This article provides ideas, suggestions, 12 Dos and 5 Don'ts while developing a classic
systematic literature review. It summarises 20 papers accepted and published in the special …

This study applies an extension of the theory of planned behaviour (TPB) by including moral
regulation and negative and positive emotions to determine the attitudinal and emotional …

The current study investigates the impact of environmental sustainability government
initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and …

Purpose Social media is becoming a hub of fake content, be it political news, product
reviews, business promotion or any other sociocultural event. This study aims to provide a …

The financial service sector involves high-risk and uncertain elements that make financial
decision-making challenging; thus, information sources act as facilitators. The present study …

The digitalisation of services is a process that is gaining traction worldwide owing to the
numerous benefits that it provides to sellers and consumers. This study aimed to explore the …

For years, chord-enabled keyboards' usage has stayed behind its famous counterpart, the
standard QWERTY design. Recent trends in this type of keyboard prompted its usage …