Introduction: This study investigates trust's impact on consumer buying decisions and trust
levels within e-commerce, shedding light on trust antecedents and their role in shaping …

In an evolving competitive environment, characterized by an increasing competition and a
rapid market change, companies strive to reach their competitive advantage by monitoring …

This article examined the adoption and use of eLearning platforms by universities in
Zimbabwe using the Delphi technique. Using the Delphi method, professionals in the area …

This article examined the key determinants of mobile applications' adoptionand use in
strategic competitive intelligence. A quantitative research based on a survey of150 …

In a rapidly changing milieus, great support for innovation by top managementteam allows
firms to sustain high market competitiveness both in the present and in the future. In …

Purpose This study was conceptualised to investigate the relationships of invasiveness,
privacy concerns, perceived usefulness and the adoption of mobile marketing technology by …

The banking industry encounters several difficulties in efficiently handling the risks linked to
lending, investment, and financial activities. Given the swift progress in technology, the …

ELearning platforms adoption and use by university students has become prevalent
worldwide, developing nations still lag behind. This study aims to establish critical paths …

This quantitative study examines human perspectives on adopting AI integration in
cybersecurity, focusing on protecting data privacy in mobile technologies and its …

This dissertation is a multi-essay collection that aims to develop an in-depth
conceptualization of recent cultural phenomenon, fueled by widespread use of social media …