Nowadays, platforms in many industries offer content for a (monthly) flat rate (eg, music
streaming). While flat rates are efficient in reducing transaction costs for administering …

Marketing researchers are increasingly taking advantage of the instrumental variable (IV)-
free Gaussian copula approach. They use this method to identify and correct endogeneity …

Strong digital developments are changing markets, and firms may adopt a digital business
model to deal with these developments. This special issue focuses on such digital business …

Digital technologies and digital media are changing the environments in which firms interact
with customers. However, the evolution of digital organizational forms, customer technology …

Platform-based payment services such as mobile wallets (Mwallet) provide a unique value
proposition to both customers and firms over other digital payment methods. Interestingly …

As customers in technologically disrupted markets migrate from the old to the new
technology, they concurrently decide whether to retain their brand or churn. Yet little is …

Purpose This study aims to investigate the effects of firm-and governance-specific
characteristics on digital trust (DT) and firm value. Firm-specific factors include return on …

Information and communication technology (ICT) drives tourism development. Utilising the e-
commerce pilot city policy (CNEP) as a quasi-natural experiment, this study explores the …

In this study, we developed and tested a theoretical model to understand online music piracy
behavior via email and instant messaging. We developed this theoretical model by drawing …

Salah satu usaha rintisan yang diinisiasi oleh generasi muda adalah online shop
'Hitz_twinzshop'. Bisnis ini didirikan pada tahun 2013 didirikan oleh 2 orang yaitu Ibu Devita …