Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy
I Busnaina, T Woodall - International Business Review, 2015 - Elsevier
The aim of this paper is to investigate, in one emerging Arab economy (Libya), the strategic
and tactical choices of MNE (multinational enterprise) domestic appliance brands and, also …
and tactical choices of MNE (multinational enterprise) domestic appliance brands and, also …
Fashion marketing in Arab world: Maintaining brand identity vs. adaptation
I Busnaina - Journal of textile and apparel, technology and …, 2014 - jtatm.textiles.ncsu.edu
Purpose –the Middle East (ME) stands to be one of the fastest-growing markets and
embodies a destination for fashion retailers. However, this promising market represents …
embodies a destination for fashion retailers. However, this promising market represents …
[PDF][PDF] Digital Technology for Saudi Arabian Fashion Shows
B Sabbahi - 2019 - dora.dmu.ac.uk
Saudi fashion designers have encountered numerous challenges promoting their designs to
the public in Saudi Arabia, especially women's wear, due to religious and cultural …
the public in Saudi Arabia, especially women's wear, due to religious and cultural …
The influence of Islamic values on retail brand equity and store loyalty: a Saudi Arabian perspective
A Mansour - 2019 - repository.mdx.ac.uk
This study investigates the factors influencing store loyalty in the Saudi Arabian retail
industry. It argues that retail store loyalty is influenced not only by “classic” factors like …
industry. It argues that retail store loyalty is influenced not only by “classic” factors like …
[引用][C] CORSO DI LAUREA MAGISTRALE IN LANGUAGES FOR COMMUNICATION IN INTERNATIONAL ENTERPRISES AND ORGANIZATIONS
IB Rhaiem, F Poppi, F Torelli