Segmenting nonprofit stakeholders to enable successful relationship marketing: A review
C Rupp, S Kern, B Helmig - International Journal of Nonprofit …, 2014 - Wiley Online Library
When establishing relationships with stakeholders, nonprofit organizations must define
appropriate target groups to allocate resources purposively. This paper explicates that link …
appropriate target groups to allocate resources purposively. This paper explicates that link …
Why do donors donate? Examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation …
S Boenigk, B Helmig - Journal of Service Research, 2013 - journals.sagepub.com
With an empirical study in two nonprofit industries (a money-collecting and blood-collecting
organization), the authors investigate how organizational identification and identity salience …
organization), the authors investigate how organizational identification and identity salience …
[图书][B] Nonprofit-Management
B Helmig, R Purtschert - 2006 - Springer
Dass das Umfeld, in dem sich die Nonprofit-Organisationen (NPO) bewegen müssen,
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …
zunehmend schwieriger wird, ist bekannt. Die zugrunde liegende Ursachen sind vielfältiger …
Effects of donor priority strategy on relationship fundraising outcomes
S Boenigk, C Scherhag - Nonprofit Management and …, 2014 - Wiley Online Library
Nonprofit organizations commonly implement donor priority strategies, yet little research has
explored the effects of this relationship strategy. Whereas previous research highlighted the …
explored the effects of this relationship strategy. Whereas previous research highlighted the …
Understanding the effectiveness of social influence appeals in charitable giving: The roles of affinity with the cause, and past giving behavior
Nonprofit organizations today face the challenges in terms of not only attracting the largest
number of donors, but also developing effective strategies capable of targeting the right …
number of donors, but also developing effective strategies capable of targeting the right …
Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices
The authors report a content analysis on scale development studies in nonprofit
management and marketing. The authors analyze and discuss characteristics of the …
management and marketing. The authors analyze and discuss characteristics of the …
Nonprofit marketing research: developing ideas for new studies
W Wymer - SN Business & Economics, 2021 - Springer
The field of nonprofit marketing has progressed considerably. However, the field has often
been discordant and fragmented. Progressive streams of research in nonprofit marketing, in …
been discordant and fragmented. Progressive streams of research in nonprofit marketing, in …
Фандрайзинг как фактор устойчивого функционирования некоммерческого сектора
ИВ Мерсиянова, НВ Иванова… - Вестник Санкт …, 2015 - cyberleninka.ru
Статья посвящена выявлению роли и места фандрайзинга в обеспечении устойчивого
функционирования неправительственных некоммерческих организаций (НКО) …
функционирования неправительственных некоммерческих организаций (НКО) …
[图书][B] Abwanderungsverhalten von Spendern: eine Analyse des Abwanderungsprozesses und der Rückgewinnungsmöglichkeit
B Hunziker - 2010 - books.google.com
Page 1 Marktorientiertes Nonprofit-Management - SC Bernd Feng Beat –Unzke
Abwanderungsverhalten von Spendern Eine Analyse des Abwanderungsprozesses Und …
Abwanderungsverhalten von Spendern Eine Analyse des Abwanderungsprozesses Und …
[图书][B] Politiker-Compliance als Zielgröße des Lobbying: Konzeptualisierung, Messung und Determinanten
S Eckardt - 2011 - books.google.com
Page 1 Sabine EC-KarCit Politiker-Compliance als Zielgröße des Lobbying
Konzeptualisierung, Messung UnC Determinanten (EAELEF FRESEARCH Page 2 Sabine …
Konzeptualisierung, Messung UnC Determinanten (EAELEF FRESEARCH Page 2 Sabine …