Multichannel and omnichannel strategies have become a critical aspect of retailing. In this
study, we present an overview of multichannel and omnichannel retail and discuss its …

Marketers are adopting increasingly sophisticated ways to engage with customers
throughout their journeys. We extend prior perspectives on the customer journey by …

Purpose Advances in digital technologies and the growing number of touch points have had
a significant impact on the shopping behaviour of omnichannel customers. Several research …

The current work examines how consumers respond to luxury products designed with
significant utilization of technology. It delineates two inherent values of luxury products …

Recent technological advances have led to the emergence of autonomous consumer-facing
retail technologies that perform mental and physical tasks on behalf of the consumer, such …

An increasingly competitive retail landscape, new technological innovations, and evolving
consumer needs present challenges and opportunities for physical stores. To maintain a …

Although there has been some progress, the integration of artificial intelligence into higher
education remains far from sufficient. The demand for teachers will persist for some time; …

Purpose In the aftermath of the COVID-19 pandemic, technology is rewriting the way
consumers shop as well as the retail operating models. In this context, investment in new …

This research investigates whether consumers express different levels of store patronage
intention and expected amount of discount depending on the type of data they have to …

Accelerated by the global pandemic, the speed of technology adoption has significantly
increased, resulting in new business opportunities, channels, touchpoints and digital …