This study examines the effects of a company publishing photos of their products using
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …

This study examined the role of color in a luxury service setting. To understand the effect of
color, this study investigated how each dimension of color (hue, saturation, or value) …

Artificial intelligence (AI) is an important link between online consumers and the tourism
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …

Grounded on the stimulus-organism-response (SOR) framework, we develop a research
model by proposing participants' perceived utilitarian and hedonic value as the two key …

A significant amount of research has been published to date studying various measures and
influence factors related to the user experience when browsing Web content on different …

Purpose This paper aims to theorize and investigate the use of effective color features in
artificial intelligence (AI) influencers, an emerging marketing trend in the social media …

Objective This study focused on patient portal use and investigated whether aesthetic
evaluations of patient portals function are antecedent variables to variables in the …

Visual esthetics is recognized as an essential factor of perceived usability, credibility, and
overall quality of software systems user interfaces. Thus, it is crucial to assess this factor as …

In light of the accelerated growth of an aging population, coupled with the massive diffusion
of Information and Communication Technologies (ICTs), research on whether ICTs meet the …

The visual complexity of interface plays a crucial role in user experience. Previous studies
have extensively investigated website complexity, while the visual complexity of mobile …