'Snap happy'brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram
J Colliander, B Marder - Computers in Human Behavior, 2018 - Elsevier
This study examines the effects of a company publishing photos of their products using
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …
either (a) snapshot aesthetics, where pictures portray average situations and appear as if …
The effect of interior color on customers' aesthetic perception, emotion, and behavior in the luxury service
This study examined the role of color in a luxury service setting. To understand the effect of
color, this study investigated how each dimension of color (hue, saturation, or value) …
color, this study investigated how each dimension of color (hue, saturation, or value) …
Examining consumer's intention to adopt AI-chatbots in tourism using partial least squares structural equation modeling method
Artificial intelligence (AI) is an important link between online consumers and the tourism
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …
Media or message, which is the king in social commerce?: An empirical study of participants' intention to repost marketing messages on social media
Grounded on the stimulus-organism-response (SOR) framework, we develop a research
model by proposing participants' perceived utilitarian and hedonic value as the two key …
model by proposing participants' perceived utilitarian and hedonic value as the two key …
Survey of research on Quality of Experience modelling for web browsing
S Baraković, L Skorin-Kapov - Quality and User Experience, 2017 - Springer
A significant amount of research has been published to date studying various measures and
influence factors related to the user experience when browsing Web content on different …
influence factors related to the user experience when browsing Web content on different …
Color effects on AI influencers' product recommendations
KW Chan, F Septianto, J Kwon… - European Journal of …, 2023 - emerald.com
Purpose This paper aims to theorize and investigate the use of effective color features in
artificial intelligence (AI) influencers, an emerging marketing trend in the social media …
artificial intelligence (AI) influencers, an emerging marketing trend in the social media …
Design simplicity influences patient portal use: the role of aesthetic evaluations for technology acceptance
Objective This study focused on patient portal use and investigated whether aesthetic
evaluations of patient portals function are antecedent variables to variables in the …
evaluations of patient portals function are antecedent variables to variables in the …
Assessing the visual esthetics of user interfaces: A ten-year systematic mapping
ALS Lima… - International Journal of …, 2022 - Taylor & Francis
Visual esthetics is recognized as an essential factor of perceived usability, credibility, and
overall quality of software systems user interfaces. Thus, it is crucial to assess this factor as …
overall quality of software systems user interfaces. Thus, it is crucial to assess this factor as …
Does modified mobile government satisfy elders' needs? An empirical study of China's Zhejiang and Jiangxi provinces
W Guo, T Chen, Q Luo - Government Information Quarterly, 2022 - Elsevier
In light of the accelerated growth of an aging population, coupled with the massive diffusion
of Information and Communication Technologies (ICTs), research on whether ICTs meet the …
of Information and Communication Technologies (ICTs), research on whether ICTs meet the …
Effects of visual complexity on user search behavior and satisfaction: an eye-tracking study of mobile news apps
The visual complexity of interface plays a crucial role in user experience. Previous studies
have extensively investigated website complexity, while the visual complexity of mobile …
have extensively investigated website complexity, while the visual complexity of mobile …