During the past two decades, service guarantees have received increased attention as a
means for service firms to attract and retain customers and gain a competitive edge in the …

Negative user-generated content provides cues that warn other consumers to avoid using a
particular product or service. This study explores whether brand feedback can counteract …

Purpose Consumers are worried about sharing their sensitive information during online
shopping due to the e-tailer's unethical practices and hacking-related concerns. Prior …

This study investigates how brand credibility affects consumer purchase intention in the
airline sector. Based on signaling theory and relationship marketing theory, it explores the …

Purpose–The purpose of this study is to investigate whether the framework of brand
credibility effects is applicable to service categories and to examine if brand credibility's …

Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …

A signaling theory approach to relationship recovery | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search A signaling theory …

Customer trust is of vital importance for relationship marketing in services. Service providers
increasingly market their services globally, yet few researchers have addressed differences …

A firm's reputation is an important intangible asset, because of its potential for value creation.
The authors explore non‐monetary and monetary outcomes of customer‐based corporate …

Purpose–The purpose of this study is to attempt to explain why the impact of Corporate
Social Responsibility (CSR) initiatives may be different and/or more important in service …