Measuring and understanding brand image is crucial for both branding research and
practice. Empirical studies focusing on brand image reveal a large number of techniques for …

Purpose The problematic use of social media progressively worsens among a large
proportion of users. However, the theory-driven investigation into social media addiction …

This article investigates how perceived risk (PR) affects individual information adoption
processes on travel websites. The study integrates perceived travel risk into an information …

As a relatively new behavior, donation to content creators in social media has become very
popular in the last few years. Different from traditional donation to nonprofit organization or …

This research aims at exploring the relationship between travel motivation and tourists'
attitude toward a destination. The study also aims at assessing the mediating role played by …

Purpose Scholarly literature on entrepreneurial activities in the agri-food sector has
flourished over the years in several different ways. This study uses the metaphor of an …

Under the COVID-19, fresh food e-commerce has acquired new sales channels through live
shopping, and the use of live broadcasts has become a hot spot in management and …

Several studies explain the direct effect of travel motivation, perceived risks, and travel
constraints on visit intention. However, there are relatively limited investigations on the …

The purpose of this study is to analyze the relationships among innovation, technology
creation, quality management, information management capability and organizational …

The main goal of this research was to analyze the tourism experiences offered by coffee
estates in Taiwan. A mixed-methods approach was applied in two main parts. First, the …