The evolution in technology has become now a strategic choice to develop every
organization and its existence in the future. The tourism industry is not an exception. This …

Chinese e-commerce companies are in the ascendant into the overseas market, while still
lack adequate academic attention. Adopting case study and public policy approaches, this …

RP2 is one of the growing e-commerce sites in Indonesia offering products for home and
living. Recently, RP2 launches a mobile application to reach users by using mobile devices …

The research examined the use of persuasive linguistic strategies in the marketing
campaigns of Indonesia's top e-commerce platforms during the COVID-19 pandemic in …

Innovation and creativity are required if a company's product or service wants to compete in
this digital era, especially in selecting marketing strategies. Selecting a marketing strategy is …

The study investigated the determinants affecting the incorporation of artificial intelligence
(AI) within the user interface (UI) and user experience (UX) of e-commerce websites and …

Cashback merupakan salah satu sales promotion yang sangat populer yang digunakan
oleh platform e-commerce untuk meningkatkan angka penjualan dan mempertahankan …

This paper explores the role of technology in building competitive advantage in the digital
era through a case study on Tokopedia, one of the largest e-commerce platforms in …

Innovation and creativity are required if a company's product or service wants to compete in
this digital era, especially in selecting marketing strategies. Selecting a marketing strategy is …

Globalization has triggered a shift in the world of education from conventional face-to-face
education towards more open education. Internet technology has become a popular …