The use of immersive technologies has changed the consumption environment in which
retailers provide services. We present findings from a study designed to investigate …

With a new chapter on the literature review, this accessible step-by-step guide to using the
five major approaches to research design is now in a thoroughly revised second edition. The …

Significantly revised, the fifth edition of the most complete, accessible text now covers all
three approaches to structural equation modeling (SEM)--covariance-based SEM …

In most consumer brand engagement (CBE) scales, indicators of CBE refer to behaviors that
are related to social media or online brand communities. CBE also occurs beyond the …

Purpose: The purpose of the research was to analyze the role of documenting the co-
creation of customer brand value based on the perceived risk in the sportswear industry …

Objective Research into customer engagement with the brand is on the rise, but so far little
empirical work has been done on user engagement with the brand on media platforms …

Event marketing has emerged as a predominant promotional strategy employed by
marketers in recent times. The approach relies on an experiential element not only to …

Farklılıkların yönetimi oldukça bağlamsal bir yönetim paradigmasıdır ve ülkelere özgü
bilimsel çalışmalara ihtiyaç bulunmaktadır. Diğer taraftan, çalışanların sahip oldukları …

Objective: This research provide evidence that there are significant and positive influences
between the three main predictors of CBE (Consumer Brand Engagement) namely …

Consumers are consciously involved in a relationship with a food and beverage delivery
service application, then actively contribute cognitively, affectively, and activate the …