This article highlights and analyses a hitherto largely neglected dimension to the growing
agency of large developing countries in global affairs: their hosting of international sports …

Over the past decade there has been a growing awareness of the significant impact that
hosting sport mega-events can have on a nation׳ s brand. This paper discusses the context …

Central to this article is the use of sports mega-events as part of a state's “soft power”
strategy. The article offers two things: first, a critique of the “soft power” concept and a clearer …

Large-scale and mega sport events (SMEs), such as Olympic Games and FIFA World Cups,
have been more frequently hosted in emerging nations. Bidding and hosting SMEs is …

South Africa hosted the FIFA World Cup in 2010. This paper will argue that the Cape Town
Stadium and post-event outcome was not undertaken significantly differently to other mega …

Purpose The purpose of this paper is to focus on the perceptions of Qatar's suitability to act a
successful sports event host and, in doing so, look ahead to some of the key organisational …

This paper builds on the premise of the destination branding theory regarding the influence
of destination brand associations on the sport tourism experience. The paper presents an …

Upon a systematic assessment of how residents' trust in government (s) and attachment to a
marquee event influence their evaluations of the event's impacts and subsequent attitudes …

Emerging nations with transitioning or newly transformed brands are increasingly using
sport as a branding platform to generate and communicate strong and coherent brands. This …

Stakeholders of destinations play an important role in the development and function of
destination brands. They have increasingly recognised the importance of sport for the …