Digital transformation and resultant business model innovation have fundamentally altered
consumers' expectations and behaviors, putting immense pressure on traditional firms, and …

The use of big data has garnered increasing importance in academic research and
managerial practice thanks to the benefits it can produce in terms of innovation. However …

Purpose The study challenges the assumption of independence among Technological,
Organizational and Environmental (TOE) factors and investigates the influence of TOE …

Big data analytics (BDA) adoption is a game-changer in the current industrial environment
for precision decision-making and optimal performance. Nonetheless, the determinants or …

Availability of limited resources presents the need for sustainable development strategies to
achieve sustainable performance. However, in the era of digitalization and globalization …

The rise of social media has led to changes in how entrepreneurs carry out their day-to-day
activities. Studies on social media and entrepreneurship are relatively new and fragmented …

Big data initiatives are critical for transforming traditional organizational decision making into
data-driven decision making. However, prior information systems research has not paid …

As organizations strive to achieve a competitive edge over their rivals, big data and business
analytics are now playing an increasingly important role in realizing performance gains [1] …

Big data analytics (BDA) has recently gained importance as an emerging technology for
handling big data. The use of advanced techniques with differing levels of intelligence, such …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …